Lieber Olympia als Autopflege

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Auto oder Sportschau? Deutschlands Autofahrer verbrachten in diesem Jahr ihre Freizeit bevorzugt vor dem Fernseher. Copyright: Tankstelle heute

GfK-Ergebnisse zum Automotive Aftermarket im ersten Halbjahr 2012 anlässlich der Automechanika

Der deutsche Kraftfahrzeugbesitzer weiß in Zeiten sportlicher Großereignisse Prioritäten zu setzen. Zu dieser Erkenntnis kommt eine heute veröffentlichte Studie der Gesellschaft für Konsumforschung GfK. Sportschau oder Autopflege? Das Pendel schlug klar in Richtung Sport aus. Erst die Fußball-Europameisterschaft und anschließend die olympischen Spiele fesselten die meisten Autofahrer vor der Flimmerkiste, so dass wenig Zeit blieb, dem Deutschen liebstes Hobby ausreichend zu fröhnen – die Autopflege.

Sportschau oder Fußball? Die Deutschen verbrachten in diesem Jahr ihre Freizeit bevorzugt vor dem Fernseher. Copyrigt: Klaus-Steves / pixelio.de

Traditionell erfahren Kfz-Pflegeprodukte und Spezialreiniger zu Beginn des Frühjahres ihr Umsatzmaximum. Im ersten Halbjahr 2012 blieb diese Steigerung jedoch weitestgehend aus, stellt die GfK in ihrer Untersuchung fest. Schuld daran war nicht nur der verspätete Frühlingsbeginn, sondern im besonderen Maße König Fußball und Olympia. Die Umsatzzahlen belegen dies: Im Vergleich zum Vorjahr gingen 14 Prozent weniger Lackpflegeprodukte über die Ladetheken. Kunststoffreiniger und Felgenreiniger verzeichneten ein Minus von neun Prozent beziehungsweise elf Prozent auf das vergleichsweise gute Vorjahr. Die Gesamtbewertung des Jahres 2012 in diesem Segment wird allerdings dennoch positiv ausfallen, prognostizieren die Konsumforscher und verweisen auf die gestiegenen Zulassungszahlen und damit den höheren Gesamtbestand an Fahrzeugen in Deutschland.

Das Kfz-Ersatz- und Verschleißteile-Geschäft wurde dagegen stärker von Witterungseinflüssen tangiert. So sorgte das sibirische Hoch „Cooper“ mit eisiger Kälte für eine kräftige Absatzsteigerung bei Autobatterien und Glühkerzen. Das sind Ergebnisse aus dem Handelspanel der GfK zum Automotive Aftermarket anlässlich der Automechanika 2012 in Frankfurt. Während Zündkerzen mit zwei Prozent Minus knapp unter Vorjahresniveau liegen, stieg der Abverkauf der von Dieselmotoren benötigten Glühkerzen im Fachhandel um 40 Prozent an. Der Markt für Starterbatterien und deren zugehörige Ladegeräte hat sich im ersten Halbjahr 2012 um 32 Prozent gesteigert. Bei Produkten aus dem Bereich Kfz-Chemie konnten nur Frostschutzmittel und Scheibenreiniger ein Plus von drei Prozent verzeichnen. Angesichts der arktischen Kälte stand den deutschen Autofahrern verständlicherweise weniger der Sinn nach Kfz-Pflege.

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