Convenience 2010 – Teil 7

Werbung

  

Tankstellen-Convenience-Shops im Urteil der Kunden –

Über die Wirkung von Sonderangeboten und die Lust, im Tankstellen-Shop einzukaufen

 

Täglich werden wir als Verbraucher über Werbepost-wurfsendungen oder über Anzeigen und Beilagen, z.B. in der Tageszeitung, über aktuelle Sonderangebote des Lebensmitteleinzelhandels überschüttet. Längst wissen die Marketingstrategen in den Häusern des LEH, wie sehr der Lockruf der Sonderangebote die Käuferschichten zum Besuch ihrer Einkaufsstätten animiert. Aus einer uns vorliegenden Studie der Convenience-Fachfirma MCS entnehmen wir, dass für knapp 60 % der befragten Kunden die Sonderangebote beim Kauf von Lebensmittel des täglichen Bedarfs eine wichtige Rolle spielen. Allerdings nutzen nur 16 % der Tankstellen-Shopkunden aktuelle Sonderangebote beim Besuch ihrer Tanke. Rund 14 % gewinnen den Eindruck, dass sie in letzter Zeit vermehrt Sonderangebote im Convenience-Store an der Tankstelle vorfinden. Hier gibt es sicherlich Ansätze, über die Marketingstrategie an Ihrer Tankstelle nachzudenken.

 

Über 81 % der Kunden legen großen Wert darauf, dass ihre Einkaufsstätte für Lebensmittel in unmittelbarer Nähe ihres Wohnortes liegt. Jeder vierte Befragte erklärte den Experten im Rahmen der Marketingstudie, dass für sie der Einkauf an der Tankstelle „eine echte Alternative“ darstellt.

 

In der nächsten Folge dieser kleinen Reihe sprechen wir über die Einschätzungen und Wünsche der Kunden bezüglich der Sortimentsgestaltung in Tankstellen-Shops.

 

Wenn Sie mehr wissen wollen, klicken Sie sich bitte durch die bisher in dieser Reihe veröffentlichten Berichte:

 

Teil 1

Teil 2 

Teil 3

Teil 4 

Teil 5

Teil 6

 

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