Aral im Shop- und Bistrogeschäft auf Erfolgkurs

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Blau-weiße Marke bleibt Nummer 1 im Shopgeschäft – Food Service-Bereich im PetitBistro legt in 2010 weiter zu – Kaffeeumsatz wächst zweistellig

 

Die zum BP-Konzern zählende Aral-Tankstellenkette verzeichnete nach 2009 auch im ersten Halbjahr des laufenden Jahres eine positive Entwicklung im Shop- und Food Service-Geschäft. Trotz schwieriger Rahmenbedingungen konnte die blau-weiße Tankstellenmarke ihre Marktposition in diesem Bereich behaupten. Im ersten Halbjahr 2010 verzeichnete der Außenumsatz der Tankstellenpartner gegenüber dem vergleichbaren Vorjahreszeitraum erneut ein leichtes Plus.

 

Im Food Service-Bereich sank der Umsatz 2009 erstmals um 1,6 Prozent auf 169,8 Mio. Euro. Positiv entwickelte sich der Food Service-Umsatz an den 1.080 PetitBistro Standorten. Er wuchs auf gleicher Fläche um 1,7 Prozent. Unter den Anbietern der Systemgastronomie belegt Aral damit Platz 10 und in der Sparte Verkehrsgastronomie liegt die blau-weiße Marke auf Rang vier (nach LSG und Tank & Rast und SSP). Im ersten Halbjahr 2010 stieg der Food Service-Umsatz auf gleicher Fläche um 4 Prozent gegenüber dem entsprechenden Vorjahreszeitraum zu.

 

Freuen können sich die Aral-Tankstellenunternehmer über einen Anstieg bei den Heißgetränken in 2009 um 11,9 Prozent auf 34,8 Millionen Euro. Hauptreiber war der Kaffeeabsatz. In diesem Segment gelang es der blau-weißen Marke, die Kaffeekompetenz weiter auszubauen. Diese Entwicklung setzte sich auch im ersten Halbjahr 2010 fort: Auf gleicher Fläche wuchs er um 12 Prozent gegenüber dem entsprechenden Vorjahreszeitraum. 2009 war die Einführung zeitlich befristet angebotener ‚SuperSnacks‘ im Food-Bereich erfolgreich. Durch eine Ausweitung dieser Angebote konnte die blau-weiße Marke allein im ersten Halbjahr 2010 den Absatz dieser Produkte um 11 Prozent gegenüber dem vergleichbaren Vorjahreszeitraum steigern.

 

 

(Foto: Wachstum durch Kaffeegenuss – Aral zeigt der Branche den Weg; Copyright: Aral AG)

 

Weiteres Wachstumspotential erwartet Aral von der in 2010 begonnenen Umsetzung des Menügedankens. Dabei handelt es sich um eine Kombination aus einem ‚Super-Snack‘ mit einem Kaffee oder einem Softdrink. Zusätzlich soll auch die im laufenden Jahr begonnene Ausweitung des warmen Snackangebotes zu weiteren Umsatzsteigerungen beitragen.

 

Die positive Umsatzentwicklung im Shopgeschäft der letzten Jahre – vor allem im Food Service – geht auf die erfolgreiche Einführung des neuen Shopkonzeptes mit neuem PetitBistro-Ambiente zurück. Zentraler Bestandteil dieses Konzeptes ist die Ausrichtung des Angebots auf die Kaufmotive ‚Hunger und Durst‘ rund um den mobilen Kunden. Aktuell ist dieses Konzept an 901 Stationen umgesetzt. Bis zum Jahresende sollen 35 weitere Tankstellen einen solchen PetitBistro-Shop erhalten kündigt Aral an.

 

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