Westfalen AG: Erfolgreich durch die Krise

Werbung

 

Mit frischem Obst, Gemüse, Backwaren und Molkereiprodukten im Shopgeschäft erfolgreich 

 

Aufgrund ihrer vielfältigen Produkte und Leistungen ist die Westfalen AG gut durch die Wirtschaftskrise gekommen. Zwar musste das münstersche Unternehmen im Geschäftsbereich Technische Gase spürbare Absatzrückgänge hinnehmen, diese wurden jedoch durch Erfolge in den Geschäftsbereichen Westfalengas und Tankstellen überkompensiert. Der Jahresüberschuss mit 19,0 Millionen Euro (2008: 9,1 Millionen Euro) hat sich im Konzern verdoppelt.

 

Vor allem für den Kauf sowie den Neu- und Umbau von Tankstellen, den Neubau eines Burger King® Restaurants im niederrheinischen Tönisvorst, die Installationen von Autogaszapfsäulen und -lagertanks sowie Sanierungen im Bestand und Designumstellungen flossen 13,8 Millionen Euro (plus 3,1 Millionen Euro) in den Geschäftsbereich Tankstellen. Im Geschäftsbereich Westfalengas wurden unverändert 5,6 Millionen Euro investiert, überwiegend in die Ausstattung von als Agentur geführten Autogastankstellen anderer Marken und Gesellschaften. Der kalte und lange Winter 2009 sowie ein weiter expandierendes Autogasgeschäft haben dazu geführt, dass das Ergebnis im Geschäftsbereich Westfalengas deutlich über dem Vorjahr und auch über den Planungen lag. Westfalen-Autogas wurde Ende 2009 an 820 Tankstellen unterschiedlichster Marken und Gesellschaften angeboten – darunter an 87 Westfalen-Tankstellen.

 

Während die Kraftstoffabsätze branchenweit stagnierten, hat der Geschäftsbereich Tankstellen der Westfalen AG seine Absätze an den insgesamt 256 Stationen erneut gesteigert. Der Anteil an Dieselkraftstoff hat weiter zugelegt. Der Autogas-Absatz stieg an den Westfalen-Tankstellen um über 30 Prozent und auch der Durchschnittsabsatz je Station lag weit über dem der Branche. Darüber hinaus können die Autofahrer an 15 Stationen der Westfalen AG den Alternativkraftstoff Erdgas und an sechs Tankstellen Bioethanol E85 tanken.

 

 

(Foto: Moderne Westalen-Tankstellen bieten Rundumversorgung für Mensch und Auto; Copyright: westfalen-ag)

 

Mit Kraftstoffen allein lässt sich eine Tankstelle aber schon lange nicht mehr wirtschaftlich betreiben. Da zeigt sich, dass die Westfalen AG mit ihrem Konzept des Compact-Marktes richtig aufgestellt ist, denn diese Sparte erzielte bei einem deutschlandweit nahezu stagnierenden Shopgeschäft ein beachtliches Umsatzplus. Niedrige, aber kontinuierlich steigende Zuwächse gibt es bei Obst und Gemüse, Molkerei- und Wellnessprodukten.

 

Textile Bürsten und Nanotechnologie bei neu ausgestatteten Waschstraßen und Portalwaschanlagen sind das Erfolgsrezept der Westfalen AG bei der Autopflege. Verbunden mit Verkaufsfördermaßnahmen konnte sowohl die Zahl der verkauften Autowäschen als auch der Durchschnittserlös erhöht werden.

 

Die Akquisition weiterer Firmenflotten hat zu abermaligen Steigerungen bei der Westfalen Service Card geführt, die damit ihre Position ausbauen konnte. Die über sie abgerechneten Kraftstoffmengen stiegen absolut wie auch im Vergleich zu Karten anderer Anbieter überdurchschnittlich.

 

Durch den Bau von drei neuen Tankstellen, so in Kerpen, Düren und Olfen, will die Westfalen AG die Attraktivität ihres Netzes auch 2010 stärken. (Quelle: www.westfalen-ag.de)

 

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