Convenience 2010 – Teil 3

Werbung

 

Tankstellen-Convenience-Shops im Urteil der Kunden

Wo drückt dem Kunden der Schuh?

 

In der letzten Folge dieser kleinen Reihe besprachen wir die nachlassende Bereitschaft vieler Verbraucher, im Convenience-Store an  der Tankstelle einzukaufen. In einer vom Convenience-Grossisten MCS durchgeführten Studie erklärten mehr als die Hälfte der befragten Verbraucher (rund 56 %), dass sie grundsätzlich nicht zu den im Tankstellen-Shop angebotenen Waren greifen. Ein nahezu weiteres Drittel der Befragten gaben an, dass seit dem letzten Einkauf in einem Tankstellen-Convenience-Shop schon mehr als 4 Wochen vergangen seien.

MCS wollte wissen, wo die Begründungen der Verbraucher für ihre Kaufabstinenzen zu finden sind und kam zu folgenden Erkenntnissen:

 

Der größte Hemmschuh für einen Einkauf im Convenience-Store liegt in den “hohen Preisen”. Zweidrittel der Verbraucher erklärten, dass die hohen Preise in Tankstellen-Shops sie von einem Kauf an der Tanke abhielten. Ungefähr 12 % hat kein Interesse oder keinen Bedarf an einem Shopping-Erlebnis im Convenience-Store. Rund 7 % gehen lieber woanders kaufen. Weitere 7 % werfen den Shops an der Tankstelle eine zu geringe Auswahlmöglichkeit vor bzw. finden nicht das richtige Sortiment. Weitere 14 % kommen nicht an die Tankstelle, weil sie entweder über kein Auto verfügen, oder weil der Weg zur nächsten Tankstelle zu weit ist.  

 

Offensichtlich hat die überwiegende Mehrzahl der Verbraucher bisher in Bezug auf Service, Frische der Waren und der Freundlichkeit des Personal so gut wie keine schlechten Erfahrungen gemacht. Gerade einmal 3 % der in der Studie Befragten hält schlechte Qualität der Waren, mangelnde Frische, Hygienemängel und unfreundliches Personal vom Besuch eines Conveneince-Store an der Tankstelle ab.

 

In der nächsten Folge drehen wir den Spieß einmal herum und fragen nach den Motiven, die die Verbraucher in die Shops an der Tanke führen. Hier in Ihrem Online-Magazin “Tankstelle heute” – wenn Sie uns weiterhin Ihre Aufmerksamkeit schenken. 

 

Lesen Sie auch:

 

Teil 1

Teil 2 

 

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