Sonax Ergebnis 2009 über den Erwartungen

Werbung

 

Produktinnovationen für 2010 angekündigt

 

  Ein BildMit rund 70 Millionen Euro Umsatz konnte die Sonax GmbH (Neuburg a. d. Donau) ihre Marktführerschaft in 2009 deutlich ausbauen und übertraf im Jahr der Krise sogar noch das Vorjahresergebnis, erklärte die Unternehmensleitung. Wie in diesem Jahr begann auch das Geschäftsjahr 2009 mit einem Wintereinbruch, was dem führenden Hersteller von Autopflegeprodukten einen guten Start ins Autopflegejahr bescherte. Ein Jahresanfang mit Kälte, Schnee und Eis ist daher genau nach dem Geschmack von Manfred Hoffmann jr., Geschäftsführer der Sonax GmbH und Inhaber der Unternehmensgruppe Hoffmann: „Das Wintergeschäft hat uns sehr gut getan. Die erfolgreiche Entwicklung aus den ersten Monaten 2009 konnte Sonax im gesamten Geschäftsjahr fortsetzen. Hier hat uns sicher auch die Umweltprämie geholfen. Die vielen Neuwagenbesitzer haben zu einer Belebung der Nachfrage nach unseren Produkten in 2009 beigetragen“, analysiert Manfred Hoffmann jr. (Foto: Stark gefragt im Winter 2009/2010: Winterscheibenreiniger Sonax Xtreme Antifrost & Klarsicht Konzentrat; Quelle Sonax).

 

„Wachstumsimpulse im Markt“

 

 Ein Bild„Natürlich können wir im Jahr 2010 keine Wunder erwarten“, erklärt Manfred Hoffmann jr. „Wir sind aber sehr gut aufgestellt und werden mit vielen Neuheiten und Aktivitäten weiterhin Wachstumsimpulse im Markt setzen. Wir liefern ausgezeichnete Qualität ‚Made in Germany‘ und investieren weiterhin in Forschung und Entwicklung. Das sichert uns langfristig eine hohe Wettbewerbsfähigkeit.“ Mit einigen Innovationen im Autopflegebereich werde Sonax deshalb auch im laufenden Jahr das Interesse der pflegebewussten Autofahrer wecken. Dazu gehört zum Beispiel das neue „Saphir Power Polish“ eine Premium-Lackpolitur, die strapazierte Autolacke mit Nano-Saphir-Polierkörpern wieder zum Glänzen bringt. (Foto: Manfred Hoffmann jr., Geschäftsführer der Sonax GmbH und Inhaber der Unternehmensgruppe Hoffmann, freut sich über einen guten Start ins Geschäftsjahr 2010; Quelle Sonax).

 

Ob die Umsätze 2010 wieder auf Vorjahresniveau liegen oder das Ergebnis sogar übertroffen wird, hänge jedoch von vielen Faktoren ab – maßgeblich auch von der Kaufbereitschaft breiter Konsumentengruppen, weiß der Sonax Geschäftsführer: „Deshalb ist für uns auch die Entwicklung am Arbeitsmarkt bedeutsam. Wir schätzen die Chancen des vor uns liegenden Jahres daher als vorsichtig optimistisch ein.“

 

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