Esso Extras Karte: Einführung voller Erfolg

Werbung

 

19 verschiedene Treue-Prämien

 

Drivers Rewards, die Belohnung des Fahrers, hieß das Vorgängerprogramm bei Esso, mit dem das Unternehmen seine Kunden stärker an seine Tankstellen binden wollte.

 

 

 

Anfang April wurde das Programm modifiziert und unter dem Label der neuen Esso Extras Karte an den Esso-Stationen implementiert. Schon 2 Monate nach Start des neuen „Prämienprogramms zum Wohlfühlen“, wie es von Esso beworben wird, vermeldete das Unternehmen die Ausgabe von 850.000 Karten. Für die Treue des Autofahrers zu den Esso-Stationen kann sich der Kunde mit sogenannten Erlebnisgutscheinen (z. B. für Musicalbesuche) oder mit Sachprämien (z. B. tragbare DVD-Player, digitale Bilderrahmen, Staubsaugerroboter)  belohnen lassen. Näheres zur Esso Extras Karte lesen Sie hier.

 

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