Aral PetitBistro auf Wachstumskurs

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Aral belegt vierten Platz in der Systemgastronomie

 

Aral PetitBistroEin Wachstum zeigte erneut der Food Service-Bereich. Der Umsatz der insgesamt 1.160 Bistros – davon 1.050 unter der Marke PetitBistro – sowie der 22 Burger King Standorte legte 2008 gegenüber dem Vorjahr um 1,2 % zu und erreichte 172,6 Mio. Euro. Auf gleicher Fläche wuchs der Umsatz sogar um 2,5 %. Unter den Anbietern der Fast Food Systemgastronomie belegt Aral weiterhin den vierten Platz und im kompletten Food Service-Sektor Rang neun.

 

Außerordentlich positiv entwickelte sich der Umsatz von Heißgetränken: Insgesamt gingen Heißgetränke für 35,4 Mio. Euro über die Theken unserer PetitBistro. Das entspricht einem Umsatzplus von 11 % gegenüber dem Vorjahr. Hauptreiber war der Kaffeeabsatz. In diesem Segment gelang es der blau-weißen Marke die Kaffeekompetenz deutlich zu untermauern.

 

Die positive Umsatzentwicklung im Shopgeschäft der letzten Jahre – vor allem im Food Service – geht auf die erfolgreiche Einführung des neuen Shopkonzeptes mit neuem PetitBistro-Ambiente zurück. Zentraler Bestandteil dieses Konzeptes ist die Ausrichtung des Angebots auf die Kaufmotive "Hunger und Durst" rund um den mobilen Kunden. Das PetitBistro trägt mit Umsatzsteigerungen von bis zu 30 % zum Erfolg des neuen Shopkonzeptes bei. (Foto: Copyright Aral AG)

 

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