Besser orientieren

Werbung

 

Bezeichnungen der Kraftstoffsorten werden eindeutiger

 

Deutschlands Tankstellen geben vielen Autofahrern Rätsel auf, an welcher Zapfsäule sie den richtigen Sprit erhalten. Nicht selten wird herumrangiert, bis endlich das nach Kraftstoff dürstende Fahrzeug mit der an der Zapfsäule angebotene Kraftstoffsorte harmoniert.  OrientierungAral hat sich als erste Mineralölgesellschaft in Deutschland zur Aufgabe gemacht, mit der Sucherei nachhaltig Schluss zu machen. Beschriftungen, Infotafeln, Aufkleber – mit kleinen aber effektiven Maßnahmen gestaltet Aral ihre Tankstellen zukünftig übersichtlicher. Untersuchungen belegen den Wunsch der Tankkunden nach eindeutigeren Kraftstoffsortenbezeichnungen. „Es hat sich gezeigt, das unser Markenauftritt noch nicht transparent genug ist,“ erläutert Dirk Sauer, bei der Aral AG für die Optimierung der Tankstellen verantwortlich, „deshalb wollen wir  nun im Sinne unseres neuen Markenwerts „klar“ das Erscheinungsbild der Tankstellen verbessern“. Zukünftig zeigen große Aufkleber an Dachstützen und auf den Zapfsäulen auf, an welcher Zapfsäule welcher Kraftstoff erhältlich ist. „Tankstelle heute“ erkennt darin eine wichtige Verbesserung, die dem Kunden die Orientierung an der Tankstelle erheblich erleichtert.

 

„So ändert sich zum Beispiel die Bezeichnung „SuperDiesel“, die die Kunden in Zeiten mehrerer Dieselkraftstoffqualitäten zunehmend verwirrt, zu Diesel“, erklärt Dirk Sauer weiter.  Superkraftstoff erhält an den Aral-Tankstellen zukünftig die Bezeichnung „Super 95“, womit die Oktanzahl der Kraftstoffsorte bezeichnet wird.  Aral-Ultimate ist künftig unter der Bezeichnung „Ultimate 100“ zu finden (auch hier spezifiziert die „Zahl 100“ die Oktanzahl des „Aral Premium-Ottokraftstoffs“); und das entsprechende Dieselpendant erhält das Label „Ultimate Diesel“. Zusätzlich machen ausführliche Infotafeln am Shop und im Tankbereich den Kunden mit den Sicherheitsratschlägen und Bedienungshinweisen vertraut. (Copyright Foto: Aral AG)

 

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