MOL will in Österreich kein Discounter werden

Werbung

 

MOL hält an den Plänen fest, sich noch in diesem Jahr mit 100 Tankstellen im österreichischen Markt zu etablieren

 

 

MOL hält an den Plänen fest, sich noch in diesem Jahr mit 100 Tankstellen im österreichischen Markt zu etablieren

 

„Wir haben das Ziel und wir kommen“, erklärte heute MOL-Generaldirektor Zsolt Hernadi vor einem Kreis von Wirtschaftspublizisten. Gemeint ist die Übernahme von rund 100 Tankstellen, mit der sich der ungarische Konzern im österreichischen Tankstellenmarkt einen Platz sichern möchte. Beobachter der Branche zweifeln nach wie vor daran, dass MOL bis zum Jahresende Mineralölgesellschaften findet, die bereit für einen derart großen Netzaustausch zugunsten der MOL sind. Obwohl sich die OMV nach eigenen Angaben von rund 100 Tankstellen trennen möchte, ist die Bewerbung der MOL für ein Übernahmedeal dieser Stationen bisher nicht auf fruchtbaren Boden gefallen. Er werde nicht rausgeschmissen, wenn er die Zahl von 100 Tankstellen nicht erreicht, bleibt Hernadi gelassen. Gegenüber der „Mittags-ZIB“ gab er als Ziel zwischen 5 und 10 % Marktanteil im Retail-Business in Österreich an.

 

Premium statt Discounter

 

Weiterhin wurde heute bekannt, dass das neue Tankstellenetz der MOL als „Premiummarke“ im österreichischen Tankstellenmarkt platziert wird. Den Tankstellendiskontbereich wolle man nicht abdecken, so ein Sprecher des Unternehmens. Bisher ist MOL durch eine Mehrheitsbeteiligung bei der  Heizöle Roth GmbH in Österreich präsent, die rund 34 Tankstellen in der Steiermark betreibt. An ein Rebranding dieser Tankstellen auf die Farben der MOL ist bisher nicht gedacht.

 

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