Österreich: Wild Bean Café – BP setzt auf die „Wilde Bohne“

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Österreich ist das Land, in der die Kaffeehauskultur zu Hause ist. Gastronomie-Umgebung und Equipment in warmen mit gelb abgesetzten Rottönen, auf einem Silbertablett wird aromatisch duftender Kaffee in feinem Porzellan mit einem Glas Wasser und einem Schokoladen-Plätzchen serviert. Von Österreich lernen heißt siegen lernen, dachte sich der Mineralölriese BP als er sein Konzept für seine „Wild Bean Cafés“ erarbeitete. Schon 50 dieser Oasen des guten „Kaffees“ sind in Österreich in Betrieb und 50 weitere sollen alsbald folgen. Vielleicht ist Ihnen bei Ihrem letzten Besuch einer BP-Tankstelle die Riesenkaffeetasse im Eingangsbereich ins Auge gefallen, die Hinweis darauf gibt, dass hier hochwertiger Kaffe und frische Sandwiches Gaumenfreude versprechen. In vielen BP-„Wild Bean Cafés“ steht der „to go Gedanke“ (der Mitnahmegedanke) im Vordergrund, in anderen laden Tische und bequeme Sitzplätze zum längeren Verweilen ein.

 

1000 dieser  „Wild Bean Cafés“ hat die BP weltweit im Einsatz, z. B. in Australien, Neuseeland, Südafrika, den USA, England, Niederlande, Polen und Frankreich. Sogar in Russland und bald auch in China gibt’s das „Wilde Bohnen Café“. In Deutschland fährt die BP an den Aral-Tankstellen ein etwas anderes, nicht weniger erfolgreiches Konzept. „Petit Bistro“ heißt hier die Losung an über 1200 Tankstellen der blau-weißen Marke aus Bochum.

 

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