Shell legt gutes Geschäftsergebnis vor

Werbung

 

Die von der Shell eingeleiteten Marketingmaßnahmen zur Optimierung des Geschäftes an der Tankstelle haben Früchte getragen. Wie das Unternehmen gestern in Hamburg mitteilte, konnte der Kraftstoffabsatz an den Shell-Stationen i vergangenen Jahr um 1,2 % gesteigert werden. Das Ergebnis ist mehr als positiv, weil die Tendenz auf dem deutschen Kraftstoffmarkt  sich mit 1,8 % eher  rückläufig darstellt. Das Ergebnis des ersten Quartals 2007 bei Shell bestätige den Aufwärtskurs, so die Shell. Der durchschnittliche Kraftstoffabsatz liege bei den 2254 Shell-Stationen höher als bei den übrigen Tankstellen des Wettbewerbs. Michael Dopheide, Leiter des Tankstellengeschäftes bei der Shell, sieht die Shell Bemühungen zur Forcierung der Kundenbindung bestätigt, hierzu zählen die Clubsmart-Card, das erweiterte Serviceprogramm, die Diversifizierung (Ausweitung) der Kraftstoffsorten und nicht zuletzt die Wiedereinführung des Tankwartes an den Shell-Stationen.

 

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