Esso ?On the Run? ? Was tut sich beim Tiger?

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ExxonMobil Central Europe Holding GmbH ist über ihre Tochtergesellschaften ExxonMobil Production Deutschland GmbH, ExxonMobil Gas Marketing Deutschland GmbH und Esso Deutschland GmbH in Deutschland vertreten. Die Bemühungen im investiven Bereich vermochte das in Hamburg ansässige Unternehmen im zurückliegenden Jahr 2005 von 150 Millionen Euro auf 203 Millionen Euro in erheblichen Umfang zu steigern. Etwa ein Drittel dieser Summe entfällt auf den Downstreambereich, d. h. Raffinerie- und Vertriebsbereich.

 

Der für uns als ?Tankstelleninteressierte? relevante Teil dieser Investitionen von Esso umfasst das von Esso forcierte ?On the Run – Programm  ? ?Tankstelle heute? berichtet bereits hierüber. Wie die Esso im jüngsten Geschäftsbericht mitteilte, sind derzeit bereits 44 Esso-Stationen entsprechend umgerüstet (vornehmlich im Frankfurter und Münchener Raum).

 

Tankstellen, die sich nicht für die Umrüstung auf das neue Esso-Erscheinungsbild eignen, wurden im Shopbereich modernisiert und mit neuen Kühlgeräte- und Kühlregal-Equipments und attraktiver Kaffeeausschank-Technik ausgestattet. Außerdem erhielten eine Reihe von Esso-Stationen neue Autowaschanlagen. Dort wo investiert wurde, entwickelten sich die Umsätze sehr erfreulich, so die Esso.

 

Im Frankfurter Raum hat inzwischen das Unternehmen an ca. 30 Tankstellen die Betreiberführung auf  ein Esso-Eigenregiemodell umgestellt. Die damit gewonnenen positiven Erfahrungen haben die Esso veranlasst, das Modell auch auf Tankstellen im Münchener Raum auszuweiten.

 

In das Lastenheft für die nächsten Jahre hat sich der Hamburger Tankstellenkonzern die Optimierung des Angebotes für den Kunden bei gleichzeitiger Kostensenkung geschrieben.

 

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