Shell auf Wachstumskurs ? Marktanteil wuchs um 1 %

Werbung

 

Mit Stolz verkündete dieser Tage  Istvan Kapitany, Chef der Deutschen Shell, dass die Marke Shell ihre Marktstellung nicht nur behaupten, sondern sogar um einen Prozentpunkt ausbauen konnte. Die Gründe für diese positive Entwicklung sieht der Shell-Chef in dem besonders erfolgreich gestarteten Projekts ?Wiedereinführung des Tankwarts?, das bis Ende des laufenden Jahres an rund 700 Shell-Stationen umgesetzt werden soll.

 

Während andernorts die Tankstellenketten ihre Netze ausdünnen, geht Shell einen anderen, wachstums- und profitorientierten Weg: So wuchs die Zahl der Shell-Stationen sogar um 31 auf insgeamt 2145 Anlagen. Zum Vergleich: Der Marktführer Aral trennte sich im gleich Zeitraum von 3 Stationen und unterhält insgesamt 2443 Tankstellen unter seinen Farben im Markt. Esso  minus zehn Stationen, insgesamt 1180 Stationen.

 

Der ?Zuwachs? an Shell-Stationen resultiere aus Neubaumaßnahmen und Umsteiger anderer Tankstellen auf die Shell-Farben. Für die kommenden 3 Jahre hat sich Istvan Kapitany eine Erweiterung des Shell-Netzes in Deutschland um ca. weitere 100 Stationen ins Lastenheft geschrieben.

 

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