Aral zur Superbrand gekürt

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Unabhängige Experten-Jury entscheidet: Aral gehört zu den besten und stärksten Marken in Deutschland – Auszeichnung bereits zum zweiten Mal erhaltenEin Bild

Bochum, 7. November 2005 – Aral ist eine der stärksten Marken in Deutschland. Die blau-weiße Tankstellenmarke ist – zusammen mit 72 anderen Marken in Deutschland – als "Superbrand" ausgezeichnet worden. Nach 2004 erhielt Aral diesen Titel in diesem Jahr bereits zum zweiten Mal. Als "Superbrand" wird eine Marke mit hohem Ansehen und Marktwert bezeichnet, die selbst in wirtschaftlich schwierigen Zeiten durch Qualität, Beständigkeit und Kundentreue überzeugt.

"Wir freuen uns über diese besondere Auszeichnung, denn sie bestätigt uns auf unserem Weg der Markenführung", erklärte Dirk Sauer, verantwortlicher Brand Manager für Aral anlässlich der diesjährigen Verleihung in München. Die Auswahl zur "Superbrand" fällte eine unabhängige Experten-Jury aus den Bereichen Marketing, Marktforschung, PR und Werbung sowie der Industrie.

Hintergrund:

Superbrands ist eine unabhängige, weltweite Organisation, die seit 10 Jahren in 48 Ländern die besten und stärksten Produkt- bzw. Unternehmensmarken ehrt und auszeichnet. Dabei geht es nicht nur um ein "Ranking" der Marken, sondern vielmehr auch darum, die herausragenden Marken des jeweiligen Landes, deren Errungenschaften und Leistungen in einzigartiger Form hervorzuheben und zu ehren.

Pressekontakt:
Aral Aktiengesellschaft
Bereich Presse
Wittener Str. 45
44776 Bochum
Telefon: 0049-234/315-2981 oder -3050
E-Mail: presse@aral.de

 

 

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